Cheers to breaking conventions, embracing flavor, and raising a glass to the art of brewing. Elevate your palate!
![](https://christianfriedel.de/wp-content/uploads/2023/10/mk-2-6MMaCjfY_u0-unsplash-scaled.jpg)
Challenge
Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.
In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.
![](https://christianfriedel.de/wp-content/uploads/2023/10/mk-2-XjzrL-hp96g-unsplash.jpg)
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
![](https://christianfriedel.de/wp-content/uploads/2023/10/mk-2-EAjjG-BVOms-unsplash-e1702546400987.jpg)
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
Elevating the brand to new heights with impeccable design and strategy.
![](https://christianfriedel.de/wp-content/uploads/2023/10/mk-2-YGAcYJAs6Zc-unsplash.jpg)
![](https://christianfriedel.de/wp-content/uploads/2023/10/mk-2-yeQfucZ-g2I-unsplash-1536x1023.jpg)
Elevating the brand to new heights with impeccable design and strategy.
![photo-1636247498840-693054bb4bcc](https://christianfriedel.de/wp-content/uploads/2023/10/photo-1636247498840-693054bb4bcc-scaled-2048x1102.jpg)
![mk-2-E6XStmd5wfk-unsplash](https://christianfriedel.de/wp-content/uploads/2023/10/mk-2-E6XStmd5wfk-unsplash-scaled-2048x1102.jpg)